Depending on the network, you may also need to pay setup costs. This covers the cost of integrating you to the network and testing tracking etc. Start-up fees can range from nothing to over $5,000. I have been asked for $30,000 before and, obviously, I never started with that network. This cost is often negotiable when you discuss contracts with the network, but it is worth noting when considering the start-up costs.
Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A".

Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their new-found status to receive higher commissions and better deals with their advertisers. Whether it’s CPA, CPL, or CPC commission structures, brands are willing to pay, and affiliate marketers are in the driver’s seat.
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If you want more proof that affiliate marketing works, look no further than some of the best affiliate programs on the internet. Ebay, Target, Jet, and Walmart all offer handsome rewards for directing online sales, with Target’s potential rate topping off at a whopping 8% for apparel items. Most of the top paying affiliate programs are tiered, which means your rate will depend on categories (baby, shoes, household, etc) and the number of sales you’re responsible for in a given time period.


Provide excellent customer service. Answer any questions buyers post as quickly as possible. Be professional and courteous. Positive communication builds your reputation with buyers and gets you return business. Also, package your product well and ship it out quickly. Allowing an item to become damaged or taking too long to ship can negatively affect your reputation among buyers. Wrap all items, especially fragile ones, in appropriate packaging. Commit to shipping items as soon as you receive payment.[32]
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