Comfort. Perhaps the biggest thing that you’ll need to do in order to create a successful B&B is to make sure that your guests are as comfortable as they can be. Remember, they’re paying more for the experience of being comfortable away from home. As a trial, spend a night in the room in your house that you intend to rent and view things from a guest’s point of view. Is the temperature comfortable? Is the bath in the room, or at least a comfortable distance away while still being private? Is the bed soft and inviting? The pillows? Is the bedroom interior design, including colors, soothing? Can you hear household noises, or do you feel that you’re in a world of your own? All of these are important questions to ask yourself, but the answers will determine whether or not your guests recommend your place, or come back for another stay. Think about all the minor inconveniences and discomforts that you’ve just gotten used to over the years, and remember that a paying guest might not tolerate those problems for a night. You may need to spend a little money to fix these issues.
If you’re looking for inspiration, my friend Michelle Schroeder-Gardner of the website Making Sense of Sense has become the expert on all things affiliate marketing. Michelle earns more than $100,000 per month from her blog and the bulk of her income comes from affiliate sales. Michelle has had so much success with affiliate marketing that she even has her own course called Making Sense of Affiliate Marketing.
If my piece of content is so unique and valuable around hiking backpack recommendations, that other reputable outdoor websites are willing to link to it and build the page’s authority, then I’d have a very real opportunity to rank high in organic search for these search terms (meaning, my page will come up first when someone searches for hiking backpacks).
Etsy: While Etsy's popularity has declined recently, it's still a great resource for selling handmade items online. No need for complex ecommerce sites or merchant accounts or any sort of automation. The company takes a commission of every sale and charges a small listing fee per item. But many still use Etsy as their primary source of income. The best part is that you can also sell digital products on here such as poster designs.
A spin-off for web designers is to offer a landing page creation service. Well optimized landing pages can be the difference between a successful and a failing business. And, as creating the perfect landing page isn’t easy, this is a service many businesses are prepared to pay for. I know people who are earning 6 figures per year and all they do is create landing pages for businesses. There’s serious money to be made.
Beyond your time and patience, affiliate marketing implementation requires resources. Having a fully developed program dictates that you design creative and sales materials to provide to your affiliates, write guidelines and tip sheets, help those who may be less tech-savvy, alert affiliates to new products and promotions, etc. Once your program grows, you’ll also probably find it necessary to hire an actual program manager to run it. This, of course, doesn’t include the cost of commission to both the network/platform and the affiliates, which needs to be high enough to incentivize publishers to sign up for your program and promote your products.
Now, I know what you’re thinking. Most of the software and apps you use on a regular basis are made by massive companies or established development studios. Well, yes. But many successful apps, particularly those in the Apple and Google stores, are created and marketed by individuals and small businesses. In fact, independent developers made $20 billion in the App Store in 2016 alone.