Betfair Affiliates is the affiliate marketing program for the well known Betfair betting website. Betfair’s primary market is sports betting. It’s actually a betting exchange, so it allows gamblers to place lay bets too – in other words, bets that bank on the opposite outcome. Betfair also offers in-play betting that allows users to lock in profits before the match ends. They also have great offers for the new customers to Betfair Casino.
Running a coupons website can be very lucrative. Find a coupon niche, select a WordPress coupon theme, and then display relevant coupons on your site. When your audience uses the coupon codes or discount links, you will earn an affiliate cut for example you could set-up a site dedicated to iHerb Coupons or add a page to your website with Web Hosting Promo Codes. Coupon websites are quite high maintenance as they need to be constantly updated with new offers. However, if you build up an engaged audience and allow them to post coupons and discounts they have found themselves, then quite quickly your workload will reduce.
The topic you choose must have enough depth that you can create a lot of content for it. This is important for building an authoritative site, for search engine optimization, and most importantly, for the end user. If you don't have enough content about a topic, you're not going to be taken very seriously as an authority on the topic and it's unlikely you can convince someone to make a purchase from you. 
Here’s a good example of how lead sales can work in real life: My second website, Life Insurance by Jeff, brings in a ton of traffic from people who are searching the web to find answers to life insurance questions. While I used to have the website set up so I could sell these people life insurance myself, it was a lot of work to process all the different requests and clients. As a result, I started selling the leads I gathered instead.
If you have a good idea for an app, and the skills to create it, then producing your own premium app can be profitable. However, with so many free apps available, it may be hard to convince people to pay. If you want to go down the premium app route, consider having a basic free version to encourage people to download the app in the first place. You can then provide the option of upgrading to a premium plan once users realize how useful the app is.

Given that I am still in reading and preparation phase, I am mainly interested to overlap my niche with real life interests so I could have motivation to produce content on regular basis. Two that I am highly interested are PC parts and Fitness. I am aware they are too general subjects with lot of sites doing the same, but my idea is to produce constant review on PC parts, Laptops, Mobile devices, Accessories all in different categories, create lists like top5 or 10 under XX budget etc. Similar approach I would use if I I decide to go with Fitness path and divide content training advice, review of fat loss methods, supplementation, nutrition etc. I am aware that this will be a long journey and that it can pass few months before sales start to kick in and that’s the risk I am ready to take. My questions are:
If you have a good idea for an app, and the skills to create it, then producing your own premium app can be profitable. However, with so many free apps available, it may be hard to convince people to pay. If you want to go down the premium app route, consider having a basic free version to encourage people to download the app in the first place. You can then provide the option of upgrading to a premium plan once users realize how useful the app is.
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